Our team are experienced in market research, analysis and identification, so providing a service for a new or existing business. We address your marketing plan head on, asking what is hoped to be achieved from seminars, advertising, and any existing ideas. We peel away the layers to get to the heart of the business, taking time to understand who the company is and what it offers.
Effective and strategic marketing can be seen as a science, and we work on a one-to-one basis to find out and understand the business, the customers base and client expectations.
We construct a precise, strategic marketing plan that is tailored to bespoke needs. JH ensures that the business efforts and marketing budget are channelled in the right direction, starting with the marketing audit.
During this stage Johnston Horsburgh will meet, discuss, take notes, listen, and get to know the ins and outs of current marketing concepts. Then we all construct a plan that will take into consideration competitors, customers, and market sector.
The best marketing plans come with time, and JH will put the new plan into action only when we are satisfied we have all areas and eventualities covered – such as a move to eCommerce, revising brand identity, or adding new social media into the marketing mix.