Market Analysis and Identification

The successful man is the one who finds out what is the matter with his business before his competitors do.”

Charles Merriman

Successful businesses start with a robust business plan and an integral part of that plan is the market analysis. This analysis allows for the gathering of data to assist in determining prospects, competitors, price structures and vulnerabilities.


Choosing Johnston Horsburgh to carry out your market research and analysis is a good investment for a solid, results-driven business plan. JH can collect data on your competitors and analyse their position to find weaknesses in their sales & marketing approach.  Their loss can be your gain and once all strengths and weaknesses have been identified, we create the appropriate business marketing strategy. Businesses profit from market trend analysis, allowing recognition of missed opportunities and ensuring  that all the new business acquired is retained.

Market Analysis