Telemarketing is a proven and effective method of targeting clients and prospects. Not to be confused with telesales, telemarketing can play a vital part in the development of every company when used correctly. JH’s telemarketing services create researched prospective contacts using experienced telephone operators. Unprofessional (teen-age) telemarketing can not only loose valuable time and money, it can actually damage the reputation of a business.
The difference between business to business telemarketing and telesales cannot be expressed enough. Whereas a telesales assistant may call hundreds of numbers every day, very few of these will result in sales. Telemarketing between businesses, is a more complex process that requires a highly professional telephone manner, flexibility in conversation that will certainly not be read from a script, and the ability to call decision makers from other businesses and establish a level of credibility and trust.
Our team of telemarketing professionals has the knowledge and experience required to integrate telemarketing into the broader sales plan for your company. We are compliant with all current legislation and fully aware of the constraints of GDPR which arrives in May 2018.
We try seldom to cold-call customers, usually having strategically sent out a press release, advertisement, or some other marketing material prior to the first contact call. Our integrated telemarketing programme can develop lead generation, seek growth in the marketplace, and it will always maximize your ROI.
Prior to embarking on a telemarketing campaign, JH will gather all information necessary and make checks to ensure data is correct and up to date. This data enhancement process is just one of the services we include within our telemarketing packages. Our telemarketing services include:
- Appointment setting
- Lead generation and nurturing
- Multi-lingual agents
- Pipeline management
- Event recruitment
- Market research
- Inbound call handling
- IT services
- Database services including creation and management
An example of our bespoke telemarketing package for your business might start with the design and development of your sales brochure. From here we would move on to issue emails, press releases or send out direct marketing materials. Once these stages are firmly in place we then go on to make the crucial telemarketing calls and sales appointment, following up where necessary to secure sales. Lastly, our after-sales support will include testimonials for your websites, further press releases, etc.