When did you last get a hand-written and personally addressed business letter? If you received one today, would you open it out of curiosity? Campaigns using Email, Direct Mail, Telesales and Social Media have their place – but to get noticed, there is nothing like sending out personal letters.
A hand-written envelope addressed to a senior executive will get past gatekeepers. On one JH campaign in 2018, follow-up calls found that 82% of the targeted contacts acknowledged receipt of the letter and attached business card.
OHand write the name…
So consider a direct, personal, short letter to be used as an effective way to bring your company to the attention of prospects. The letters are sent with a business card attached and have the ‘Dear XXXX’ and ‘Yours sincerely, YYYY’ hand written. The letters need to be on quality paper and the envelopes hand written and sent with a 1st Class stamp.
Keep full control
Only dispatch letters at the rate of 2 – 4 each day to ensure that the essential follow-up telephone call is made the day after receipt, when the contents are fresh on the desk and in the recipient’s mind. If the contact is unavailable leave a voicemail or message that the call was made as promised.
Recent projects of this type have yielded a high response by the recipient. JH are happy to help draft suitable concise letters which must be short, a maximum of three two-line paragraphs including a call to action and a notification that a follow-up telephone call is to be expected shortly. We control the project ensuring that the follow-up calls and call-backs are made on time. Give it a try – call JH today!