Our marketing experts are experienced in market research, analysis and identification, so providing a service for a new or existing business that is second to none. We address your marketing plan head on, asking what is hoped to be achieved from seminars, advertising, and any existing plan. We peel away the layers to get to the very heart of the business, taking the time to understand just who the company is and what it has to offer.
Effective and strategic marketing can be seen as a science, and our team work on a one-to-one basis to get to know and understand the business, the customers base and what clients expect.
Working closely within the business, we construct a precise, strategic marketing plan that is tailored to all bespoke needs. One of our marketing experts will ensure the business efforts and marketing budget are channelled in the right direction. To ensure that we work to an optimum level we divide our work into three key stages, the first being a marketing audit.
During the marketing audit stage Johnston Horsburgh will meet, discuss, take notes, listen, and get to know the ins and outs of the current marketing ideas. We established a rapport to gleaned an insight into customers and their needs. Then we all construct a plan that will take into consideration competitors, customers, and market sector.
The best marketing plans come with time, and JH will put the new plan into action only when we are satisfied we have all areas and eventualities covered – such as a move to eCommerce, revising brand identity, or adding social media into the marketing mix.