No business will reach its true potential unless it has a watertight plan to propel it forward.
The planning of your sales and marketing strategy may be something you would prefer to hand over to to someone in your organisation, but often SMEs are short on both resources and marketing expertise and don’t have the budget for a full-time position.
This hugely important part of business success is often overlooked. First and foremost, there is a need to conduct enough market research to ensure that the niche is viable and worthwhile. Handing over the job of researching the segment, competitors and potential customer base to market research experts will usually ensure the process runs smoothly.
Johnston Horsburgh are good at providing cost-effective external market research to SMEs (as well as others) across the UK. The wealth of benefits that hiring an external market research company include:
- Freeing up staff resources to look after existing customers
- Employing a cost-effective way to keep your sales pipeline full
- Knowing your sales and marketing strategy is in the hands of full time market research experts.
We have a team of experts to help and take your business forward. Years of expertise make them the right people for the job. We define market segments, and search out possible threats to new business, as well as studying the overall viability of ongoing business plan and ideas.
If assistance is needed in market research of any type, anywhere across the UK, then we would like to meet up. We have tried and tested methods to find the appropriate market research strategies. Arrange a preliminary consultation with our people today.