Market Analysis and Identification

All successful businesses start with a robust business plan, and an integral part of that plan is the market analysis.

Market AnalysisAn analysis of the market you are in or are going to enter when setting up a business allows for the gathering of valuable data that will enable you to determine who your prospects are, who your competitors are, what price you will need to charge for your service or product, and where your vulnerabilities lies.

Choosing Johnston Horsburgh and our dedicated team of professionals to carry out your market research and analysis will save time and money, and equip you with a solid business plan that will produce results – fast!

Our marketing analysis services are available for a wide range of businesses, from small to medium sized businesses and new business owners to established corporates. Existing businesses can profit from market trend analysis, allowing them to recognise where they have been missing out, and what can be done to ensure they secure as much new business as possible. Market segment analysis can be carried out both before initial business set-up as well as afterwards to ensure your business is running as profitably as it possibly can.

Every business has strengths, weaknesses, threats, and opportunities, and when you have a solid plan and achievable goals set out for your business, your company can really prosper. Our professional team of highly qualified experts can discover all this and more for your business, the process starting with market identification and the attributes your business possesses.

Johnston Horsburgh will collect data on your competitors and analyse their position to find weaknesses in their sales and marketing approach. Their loss can be your gain, and once all strengths and weaknesses have been clearly identified, our UK market analysis specialists can then go on to create the perfect marketing mix and strategy for your business. Your bespoke needs and individual economic and personal situation will be carefully taken into consideration to ensure the very best outcome for you and your business, and the overall future of your company.