Market Analysis and Identification

All successful businesses start with a robust business plan and an integral part of that plan is the market analysis.

Market AnalysisAn analysis of the current and/or the proposed market, allows for the gathering of data.  This helps determine prospects, competitors, price structures and vulnerabilities.

Choosing Johnston Horsburgh to carry out your market research and analysis is a good investment for the production of a solid, results-driven business plan.

Businesses can profit from market trend analysis, allowing recognition of missed opportunities and what can be done to ensure new business is acquired and retained.  Market segment analysis should be carried out both before initial business set-up as well as afterwards to ensure business profitability.

Johnston Horsburgh will collect data on your competitors and analyse their position to find weaknesses in their sales and marketing approach.  Their loss can be your gain and once all strengths and weaknesses have been clearly identified, our team can continue to create the perfect marketing strategy for the business. Bespoke needs and individual economic and personal situations are taken into consideration to get the best future outcome.